Gone are the days where we sell product features to customers. Products and the technology behind them should be invisible in the sales...

Nigerian scammers are experts in defining their perfect target audience. Their emails are crafted in such a way that they attract the...

Amazon and the like have changed the retail game forever and now your customers have more options when it comes to buying stuff. When...

# 1: Know what you are selling! # 2: Know who you are selling it to! # 3: Know what problem you are solving! If you don’t have a clear...

Complete these two sentences and your elevator pitch will be ready for prime time. Your first sentence should start with: “I help …” Your...

Pleading for work can be off-putting to your potential customer or boss. It might sound good in your head, but it really isn’t. And...

To get the best response to your promo ad on JAM or other social media sites I suggest you do this one thing: connect the dots Talk...

Here are my top ten reasons why not to start your own business. If you read between the lines, I’ve included practical tips on how you...

This is a tough question, because most businesses understandably have spent an inordinate amount of time figuring out what they are...